“I think that many look for only the positive, right? What data is really going to amplify us? And of course you want that, but I think it’s also important to perhaps spotlight data that shows the gap. Because in the gap, there might be some gray space where you might be able to really leverage and to tell a story that’s fresh and new.”
Camille Currie, VP of Marketing and Communications at NAF, joins us this week in the studio to discuss her career journey and how she’s applying lessons from sports marketing to the nonprofit space today. NAF segments their audiences into 6 key groups, and Camille shares their strategies around storytelling and targeting campaigns to uniquely engage each with their mission. You’ll hear how NAF analyzes their data to uncover new stories and highlights their focus on activating alumni networks. This conversation offers valuable best practices for nonprofit marketers on community engagement, audience segmentation, and leveraging data to strengthen marketing efforts and mission impact. Can’t wait for you to hear it ?