Soley Gonzalez

Director, Partnership Activation

When I was nine years old, I would ask my parents to take me to Costco so that I could purchase candy to resell at school. As I marked up the prices to generate a profit, I didn’t realize that I was embarking on a journey of business. At 18, I enrolled at FIU to major in business, but after almost failing Microeconomics, I changed my major to Communications. It was then that life afforded me the opportunity of interning at Estefan Enterprises, FJ560, and Ocean Drive Magazine and I fell in love with Marketing. The internships exposed me to careers in the entertainment, fashion retail, and magazine publishing industries. Upon graduation, I couldn’t find work in entertainment, so I accepted a position at Chase. I quickly realized how much I still loved business and finance and returned to college to obtain my MBA at the University of Miami. I still didn’t feel content and left Chase to work at South Florida Educational Federal Credit Union (SFEFCU) where I was able to merge my love for finance and experience in marketing to develop products and services for the new Gen-Y market.

My involvement with NAF began in 2007 when I began my tenure as an Advisory Board Member for Miami’s Academy of Finance. At SFEFCU, I developed a financial literacy program and work-based learning opportunities for thousands of students. I have mentored and hired over 200 interns and pioneered the opening of 13 student-run high school credit union branches with 100 students across Miami-Dade. I have seen firsthand the results of NAF’s educational design through my former interns, who now as working professionals pay it forward by hiring interns of their own.