Why NAF?
At NAF, you’ll contribute to a mission that connects education, business, and community to transform the high school experience. You’ll work alongside the VP, Marketing & Communications to craft an events marketing strategy to advance organization priorities and create meaningful change for young people.
Position Overview
Help shape NAF’s national presence through strategic events, partnerships, and integrated marketing as the new Senior Manager, Strategic Events & Marketing! You will lead the organizational events strategy that elevates NAF’s leaders and expertise, strengthens relationships, and connects with audiences across education, business, workforce development, and beyond. Reporting to the Vice President, Marketing & Communications, you will collaborate with teams across NAF to identify high-impact opportunities and ensure event investments advance NAF’s ambitious strategic plan. You’ll also
This is a fully remote role, with travel required up to 40%.
Core Responsibilities
• Develop and refine NAF’s events strategy calendar spanning campaigns, executive engagements and sponsorships with clear objectives and success measures.
• Develop integrated marketing plans and event briefs defining audiences, messaging, promotion, responsibilities, and success measures. Coordinate pre-event promotion, on-site engagement, and post-event follow-up.
• Oversee priority national events and partner with NAF staff and network members to create scalable event concepts, templates, timelines using participant feedback to refine execution.
• Manager event signage, branded materials, and vendor coordination in line with NAF’s brand guidelines.
• Develop and manage the annual events and sponsorship budget with the Vice President. Track performance, assess return on investment and share recommendations to guide future resource allocation.
Preferred Skills and Experience
• 4–7 years of experience in event planning, strategic planning, and project management.
• Knowledge of integrated marketing, brand positioning, thought leadership, and audience engagement.
• Strategic research and analytical skills to evaluate opportunities and investments, define performance measures, and turn insights into action.
• Experience leading strategic event programs and portfolios, including conference and sponsorship evaluation, executive speaking, budgets, and vendors.
• Strategic research and analytical skills to evaluate opportunities and investments, define performance measures, and turn insights into action.
• Strong project management skills to independently lead cross-functional initiatives and balance priorities.
• Experience leading strategic event programs and portfolios, including conference and sponsorship evaluation, executive speaking, budgets, and vendors.
To Apply
In 500 words or less, answer one of the following prompts:
• Describe a conference, sponsorship, or event opportunity that you identified and recommended because it aligned with an organization’s strategic goals. What made it a worthwhile investment?
• Share an example of how you integrated marketing into an event or sponsorship. What did you do before, during, and after the event to engage your target audience?
Please submit your resume, cover letter, and short-answer response to resumes@naf.org
NAF and Insperity provide equal employment opportunities to all employees and applicants without regard to race (including hair texture and hairstyles), color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status, veteran status (including protected veterans), marital status, registered domestic partner or civil union status, familial status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws.